Digital Strategy for Non Profits
With an ever changing online landscape of it is becoming more difficult for purpose and non profit messages to find and reach their target audiences. Having a strong digital presence is a lot more than just advertising and fundraising, it is also a critical factor in maintaining relevance, being able to tell your stories and build broader awareness of your cause and great works.
In September James Hornitzky from Leafcutter (now Marlin Communications) discussed what it means for boards to develop and support an effective digital strategy that links purpose and sustainability to today's technology.
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